Did you know that business data can decay by in excess of 35%pa and that some £18million a year goes to waste on mailing deceased people? So the big question confronting most businesses is:
‘How accurate is the information in my database?’
Any business looking to improve the response rate to their marketing activities must first ensure the building blocks of their campaign are robust and up to the task. The secret behind the success of any marketing plan lies with having a database which is regularly updated. Employing a professional data cleansing service will ensure this is handled efficiently, whilst paying great attention to detail.