Are you looking for increased new business opportunities? Does your company want maximum exposure to a targeted audience ultimately to increase sales? Whilst these responsibilities are central to a salespersons role, without doubt, the more tools they have at their disposal, the better their sales success rate will be.
Why do so many organisations expect salespeople to undertake outbound telemarketing as part of their overall responsibilities? Making outbound calls is often considered an intimidating and difficult task. Besides, surely sales professionals should be focussing on selling and closing?